Belhurst explained the disparity among their existing marketing stack, the limited team to manage them all, and their inability to interpret all of the data in each system. As such, they were not reaching the desired guests.
Understanding that potential and repeat guests had a lot of touch-points over many months and devices. Send² allowed them to consolidate all those systems into one. It audited their customer journey and guided them to a path of growing their audience.
8% average open-rate increase
Over the course of 6 months, on average, Belhurst has seen an open-rate increase of 8% on average per campaign over their prior tool Mailchimp. Likewise, it’s clickthrough rate increased on average by just over 1% as well.
On November 25th, 2019, Belhurst Castle sent out their first round of marketing based emails to over 31k contacts using Send²’s email marketing tool. With the power of Send²’s smart sending technology, they experienced an open rate of 29.72% (19.72% above the norm), a click-through rate of 4.07%, which is more than double the norm and received 129 bookings from the one mailer alone. With an average booking value of 186 USD, they generated $24,000 from their one-month Send² subscription of $324. Their previous platform only yielded them 89 bookings during the prior years Black Friday. With Send², they saw an increase of 146% in sales from a single campaign.
$74.08 return for every $1 spent
Belhurst explained the disparity among their existing marketing stack, the limited team to manage them all, and their inability to interpret all of the data in each system. As such they were not reaching the desired guests. Belhurst understood that potential and repeat guests had a lot of touch points over many months and devices. Customers received the same promotional pieces twice and the brand messaging differed based on the subset of digital products they could find.
Send² allowed them to consolidate all those systems into one. We audited their customer journey, and guided them to a path of growing their audience.
Behavioral AI Popup
The Send² Popup is unlike the other options on the market; it learns user behaviors on your site over time. These learned behaviors are unique to each popup on each site in each display mode. The popup also will yield differently on the product page vs. your home page. Further drilling down, since no single website loads at the same speed, nor it’s own pages, having static behavior to pop open after 5 seconds do not convert the best results. When Belhurst added the Send² behavior learning popup tool, within the first month, they were able to increase their contact lists by 2%.
So as Send²’s popup learns to adapt to yield the best results for each page, it will use those same metrics for its email marketing campaigns. This ability to leverage known traffic statics, spikes, and learned behaviors to invoke directed sales from campaigns is unmatched in the marketing tech world.