WEBVTT 00:00:05.900 --> 00:00:07.660 We use it as a marketing platform. 00:00:07.660 --> 00:00:09.820 We use it as a guest experience platform. 00:00:09.820 --> 00:00:11.660 We use it as a sales platform. 00:00:11.660 --> 00:00:14.100 We use it as a print marketing platform. 00:00:14.100 --> 00:00:16.260 We use it for our owner communication. 00:00:16.260 --> 00:00:18.180 We use it for our email system. 00:00:18.180 --> 00:00:19.940 I mean, it literally is, 00:00:19.940 --> 00:00:21.780 it is the second most important thing 00:00:21.780 --> 00:00:23.460 in our company outside of our PMS. 00:00:23.460 --> 00:00:24.980 All of our departments use it. 00:00:24.980 --> 00:00:26.980 Everyone in the company uses send squared. 00:00:26.980 --> 00:00:31.620 The engagement is what keeps us so well connected. 00:00:31.620 --> 00:00:33.900 The product itself is a really good product. 00:00:33.900 --> 00:00:35.660 If they didn't do anything else to it, 00:00:35.660 --> 00:00:38.100 at all, at this point, we would be fine. 00:00:38.100 --> 00:00:40.700 There wouldn't be any issue with the product. 00:00:40.700 --> 00:00:42.700 But the fact that we have a weekly standing meeting 00:00:42.700 --> 00:00:45.700 with these guys and they are willing to say, 00:00:46.700 --> 00:00:48.540 what is it that you need? 00:00:48.540 --> 00:00:51.780 And then within two to three weeks typically, 00:00:51.780 --> 00:00:54.020 it shipped to us and we have the product 00:00:54.020 --> 00:00:55.620 and then we help refine it with them. 00:00:55.620 --> 00:00:57.900 It's just, it really is an incredible partnership. 00:00:57.900 --> 00:01:00.020 A good word is fragmentation. 00:01:00.020 --> 00:01:02.740 We had a lot of systems that did a lot of things, 00:01:02.740 --> 00:01:04.460 but they were all fragmented. 00:01:04.460 --> 00:01:08.060 So we used a traditional phone system for a phone system. 00:01:08.060 --> 00:01:13.060 We used a PMS CRM for our reservations team. 00:01:15.380 --> 00:01:18.340 We had a totally different product for our owner marketing. 00:01:18.340 --> 00:01:22.700 We had a totally different product for how we scraped owner data. 00:01:22.700 --> 00:01:24.860 Most people think that what we do 00:01:24.860 --> 00:01:27.060 from the outside looking in is we throw properties 00:01:27.060 --> 00:01:30.220 on Airbnb and that's the end of it. 00:01:30.220 --> 00:01:32.820 They don't realize that we are a construction company, 00:01:32.820 --> 00:01:36.380 a marketing company, a hospitality company, 00:01:36.380 --> 00:01:38.620 and anything and everything in between. 00:01:38.620 --> 00:01:43.020 After we saw what SendSquared had packaged all together 00:01:43.020 --> 00:01:47.300 and made in one unified ecosystem, it just made sense. 00:01:47.300 --> 00:01:49.100 Nicholas and Roy are phenomenal. 00:01:49.100 --> 00:01:52.420 If we ask for something to be built, they'll build it. 00:01:52.420 --> 00:01:55.260 It's actually pretty impressive how fast they can ship 00:01:55.260 --> 00:01:57.340 a product after the request has been made. 00:01:57.340 --> 00:02:00.060 Nicholas is a kindred spirit. 00:02:00.060 --> 00:02:02.340 He's scrappy, he's gritty. 00:02:02.380 --> 00:02:06.620 I love the fact that if there is a better way to do something 00:02:06.620 --> 00:02:09.100 or there is a better process, 00:02:09.100 --> 00:02:12.340 then he is willing to get in there and work with the clients 00:02:12.340 --> 00:02:14.180 to figure out what the best solution is. 00:02:14.180 --> 00:02:18.900 Nicholas's company has been able to unify all of that. 00:02:18.900 --> 00:02:21.540 Now we take the workflow and we say, 00:02:21.540 --> 00:02:24.660 how is the best way for SendSquared to automate this thing 00:02:24.660 --> 00:02:27.020 to give our employees their time back? 00:02:27.020 --> 00:02:28.900 Which has just been a game changer for us. 00:02:28.900 --> 00:02:31.460 We always say that we can automate 00:02:31.460 --> 00:02:32.620 as much as we can automate, 00:02:32.620 --> 00:02:35.300 but there still has to be a human element to hospitality. 00:02:35.300 --> 00:02:38.020 The automations still feel very personal 00:02:38.020 --> 00:02:39.340 and we can pull from that data 00:02:39.340 --> 00:02:40.740 to make sure that we're giving the guests 00:02:40.740 --> 00:02:42.100 an amazing experience. 00:02:42.100 --> 00:02:45.420 So the things that I care about are very different 00:02:45.420 --> 00:02:47.420 from the things that are an immediate care 00:02:47.420 --> 00:02:49.660 from the guest experience. 00:02:49.660 --> 00:02:53.540 For me, it translates into higher repeat reservations, 00:02:54.460 --> 00:02:56.740 higher review scores across the board, 00:02:56.740 --> 00:02:58.380 and more review collection. 00:02:58.460 --> 00:03:01.100 We prospect using SendSquared, 00:03:01.100 --> 00:03:04.180 using the scrape data that comes in from any location 00:03:04.180 --> 00:03:05.820 that it may come from. 00:03:06.780 --> 00:03:09.180 We then make sure that we've got email text 00:03:09.180 --> 00:03:10.940 and mail or campaigns that go out. 00:03:10.940 --> 00:03:12.700 SendSquared handles all of that for us. 00:03:12.700 --> 00:03:15.340 We're adding on average 10 doors a month at this point. 00:03:15.340 --> 00:03:17.620 Nick and I have a similar story 00:03:17.620 --> 00:03:19.980 just in very different spaces. 00:03:19.980 --> 00:03:22.780 Nick built a really cool product for somebody else 00:03:22.780 --> 00:03:23.940 and so did I. 00:03:23.940 --> 00:03:27.660 The cool thing is to watch the thing that you thought 00:03:27.660 --> 00:03:30.860 10x way faster than you expected it was going to. 00:03:30.860 --> 00:03:33.740 He's a great resource just to bounce things off of. 00:03:33.740 --> 00:03:35.980 It's a really nice symbiotic relationship 00:03:35.980 --> 00:03:36.940 between the groups. 00:03:36.940 --> 00:03:37.780 The guys are great. 00:03:37.780 --> 00:03:39.500 The relationship that we've got with them is great. 00:03:39.500 --> 00:03:41.140 I it's worth every dollar. 00:03:41.140 --> 00:03:42.780 I would recommend it to anybody.