Our Story
How it Started
It all started when CEO and Founder Nicolas Wegener had a simple question - why, in the world of social media, smartphones, and the internet, are companies not able to greet me by name? After spending ten years traveling to over 40 countries and as the COO of LeMond Companies, Nicolas had experienced how the difference of a warm welcome from a front desk agent who simply knew your name could make anywhere feel a bit more like home.
Our Philosophy
This idea is our guiding light. We're on a mission to help businesses talk to their guests like they were talking to a friend. But how can software accomplish that? By allowing you to:
Personal Connection
Communicate to a guest in a way that feels most comfortable.
Team Empowerment
Include customer service team members in efforts bigger than themselves.
Guest Experience
Enable guests to focus on enjoying what matters most.
Our Mission
At SendSquared, we're a team of travelers, explorers, and, most importantly, exquisite software engineers. We know that the best experiences are those where real connections are made. And when customers feel like they're talking to a friend, something magical happens: they're happier, and your business grows.
We build technology to help make those moments possible. Technology should be a helping hand, not a barrier to building relationships. Our communications platform helps businesses treat everyone like they would their closest friends. Together, we're on a mission to make the world a little more connected, one conversation at a time.
What Makes Us Different
Actual Technical Support
We don't offshore our support. In fact, the entire support team has engineering backgrounds! When you reach out, you're talking to someone who truly understands the technology and can actually solve your problems.
Here for the Long Haul
We have zero intention of selling our business. We want to see just how far we can push the boundaries of what's possible in hospitality technology. We'll be around and fighting for a long, long time. It's our life's work.
Honest Communication
Even in our content, it's more honest and not like the marketing-speak you've come to expect from other companies. We actively help Hoteliers and Property Managers alike build successful businesses. That's part of our mission - no fluff, no BS, just real value.
Everything in One Place
Sure, building one product is great, but why stop there?
One of the advantages of SendSquared is that we're building all the tools you need, so you can have all the communications context you need in one place. This frees up your time to focus on your guests instead of fixing endless data integrations.
We have 10+ products today, and even if we don't offer it yet, we will eventually.
Built by Builders
Our unique approach to building a company has allowed us to attract exceptional talent. Many of us are former founders and seasoned entrepreneurs who understand what it takes to build great products. We foster a culture of innovation and ownership, where every team member contributes meaningfully to our unified vision.
We're building every marketing and guest communication tool you need to make your Hospitality company successful. While we'll never build a PMS (we believe in partnering with the best Property Management Systems), our integrated approach means each of our products seamlessly works together and with your existing PMS, creating a comprehensive platform that's proven by our growing customer base and expanding product suite.
Our Journey
May 2018
After a decade of travel and serving as COO of LeMond Companies, Nic left to pursue a vision: making every guest feel welcomed by name
June 2018
Founded AdBase.ai, pioneering AI-driven marketing tools to help hotels communicate with guests at the perfect moment
November 2019
A pivotal moment - Nic broke both arms after being hit by a car, but kept building. This resilience defines our culture
Late 2019
Launched AI-powered send-time optimization, delivering messages when guests are most likely to engage
2020
Rebranded to SendSquared - a name that captures our mission of multiplying the impact of every message
2021
Raised $1M to accelerate our vision of building the complete guest communication platform
2022
Delivered on our promise - 10+ integrated products working seamlessly together in one platform
December 2023
Returned to 100% founder ownership - recommitting to our customers for the long haul
April 2024
Launched mobile app and strategic partnerships, bringing personalized communication everywhere
2025 & Beyond
Building toward 50,000+ properties - making genuine connections possible at global scale
Meet Our Leadership
Former founders, engineers, and hospitality experts united by a common mission
Nicolas Wegener
Founder & CEO
After ten years traveling to 40+ countries and serving as COO of LeMond Companies, Nicolas founded SendSquared to help businesses build real connections.
Roy Collins
Co-Founder & CTO
20+ years of web development experience, serial entrepreneur who's scaled SaaS from $4M to $12M, now leading our engineering excellence.
Nicole Finnegan
Partner & Director of Customer Success
8+ years in customer success and digital marketing, passionate about helping hospitality businesses grow through strategic automation.
Scott Binon
CFO
MBA, CPA, and business strategist driving revenue growth, operational excellence, and financial discipline across SendSquared.
Ready to Experience the Difference?
See why the top brands trust SendSquared with their business
Partners in Innovation
Two founders, one vision: making hospitality more human through technology.
