Website Form Integration
Gravity Forms Meets Your CRM
SendSquared's Gravity Forms integration captures every submission and pushes it into your CRM as a contact or lead in real time. Advanced field mapping, multi-page form support, and conditional logic compatibility make it the perfect connection between your WordPress forms and your hospitality pipeline.
Advanced Field Mapping
Map any Gravity Forms field to SendSquared contact or lead properties using form and field IDs. Support for text fields, dropdowns, checkboxes, multi-page layouts, and calculated fields means your CRM captures exactly the data you collect — no matter how complex the form.
- Map fields by Gravity Forms field ID for precision
- Support for all field types including dropdowns and checkboxes
- Custom field mapping for SendSquared contact properties
- Multi-page form data captured on final submission
Lead Pipeline From Day One
Form submissions create leads in SendSquared with category, status, source, and agent assignment. Your team sees every website inquiry in their pipeline with full context — no manual data entry, no delay between form submission and follow-up.
- Leads created with category, status, and source attribution
- Automatic agent assignment based on form data
- Contact-plus-lead creation in a single API call
- Immediate pipeline visibility for your sales team
Automate the Follow-Up
Once Gravity Forms data lands in SendSquared, automations kick in. Welcome sequences, SMS confirmations, drip campaigns, and task assignments all trigger automatically. Convert more website inquiries by responding instantly with personalized, multi-channel follow-up.
- Trigger automations from every form submission
- Multi-channel follow-up with email, SMS, and WhatsApp
- Lead scoring and segmentation based on form responses
- GDPR-compliant consent capture and opt-in tracking
Frequently Asked Questions
How does Gravity Forms connect to SendSquared?
A PHP integration hooks into the gform_after_submission action, sending form data to SendSquared via API the moment a visitor submits.
Can I use Gravity Forms conditional logic with SendSquared?
Yes. The integration respects Gravity Forms conditional logic — only submissions that meet your conditions are sent to SendSquared.
Does this support multi-page forms?
Yes. Data from all pages of a multi-step Gravity Form is captured and sent to SendSquared on final submission.
Can I create leads and contacts from the same form?
Yes. The integration supports both basic contact creation and the Lead With Contact API for full pipeline management from a single form.
Ready to Get Started?
See how SendSquared can transform your hospitality operations.
Schedule a Demo