Website Form Integration
OptinMonster Popups, CRM Connected
SendSquared's OptinMonster integration captures every popup form submission and syncs it to your CRM in real time. Exit-intent popups, floating bars, slide-ins, and fullscreen campaigns all feed directly into your hospitality pipeline — turning website visitors into actionable leads.
Capture Leads From Every Popup
When a visitor submits an OptinMonster popup, their data flows into SendSquared via API. The integration hooks into OptinMonster's submit callback to capture data from popups, floating bars, slide-ins, and fullscreen overlays — all synced to your CRM in real time.
- Works with all OptinMonster campaign types
- Real-time API sync on popup form submission
- Contact creation and record updates automatically
- Exit-intent captures that convert abandoning visitors
Popup Data Into Your Pipeline
OptinMonster submissions create leads in SendSquared with full context — campaign type, page URL, and submission source. Your team sees popup-captured leads alongside all other inquiries in one unified pipeline with complete attribution.
- Leads created with campaign and source attribution
- Popup leads unified with all other lead sources
- Custom field mapping from popup form fields
- Full lead-with-contact workflow support
Automate Post-Popup Follow-Up
Once OptinMonster data hits SendSquared, automations take over. Welcome sequences, promotional offers, drip campaigns, and team notifications trigger automatically from every popup submission. Convert casual website visitors into booked guests.
- Trigger automations from popup form submissions
- Instant email and SMS follow-up sequences
- Promotional drip campaigns for popup leads
- Segmentation based on popup campaign and page source
Frequently Asked Questions
How does OptinMonster integrate with SendSquared?
A JavaScript integration uses the om.Optin.init.submit callback to capture popup form submissions and send them to SendSquared via API in real time.
Does this work with all OptinMonster campaign types?
Yes. The integration works with popups, floating bars, slide-ins, fullscreen overlays, and inline forms — any OptinMonster campaign that collects data.
Can I create leads from popup submissions?
Yes. OptinMonster submissions can create both contacts and leads with full pipeline metadata in SendSquared.
Does this replace OptinMonster's native integrations?
It works alongside them. You can send data to SendSquared while keeping any existing OptinMonster integrations active.
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