Analytics Platform
Lifetime Value & Revenue Analytics
Every reservation, every revenue line, every guest, tracked and attributed in real time from your PMS. Total revenue, room revenue, extra revenue, taxes, deposit, total paid, and reservation count per contact. Campaign attribution links marketing spend to booking revenue. WiFi topology reveals the true value of every person connected to a stay.
PMS-Powered Revenue Tracking
Revenue flows in automatically from your property management system. Every reservation carries total revenue, room revenue, extra revenue, taxes, deposit, and total paid. Contact-level aggregation gives you total reservations, lifetime revenue, and a has-future-reservation flag, so your team sees a guest's full financial relationship with your company on every interaction.
- Automatic revenue sync from your PMS per reservation
- Total revenue, room revenue, extra revenue, taxes, and deposit tracking
- Contact-level lifetime reservation count and revenue aggregation
- Has-future-reservation flag for proactive guest engagement
Campaign Revenue Attribution
Know which campaigns drive bookings. Soft association linking connects email campaigns to reservations, tracking reservation number, campaign, arrival date, departure date, open and click rates, and attributed revenue. The 30-day revenue dashboard shows total revenue, soft association count, and per-campaign revenue. Compare campaigns side by side to invest in what works.
- Soft association model linking campaigns to PMS reservations
- Per-campaign revenue with reservation count and conversion tracking
- 30-day revenue summary with campaign revenue breakdown
- Revenue growth percentage comparing week-over-week performance
WiFi Guest Topology
WiFi captive portal data creates relationships between guests that no other system can see. When multiple people connect to WiFi during a single reservation, SendSquared links those contacts back to the booking, revealing the true group size and lifetime value of a stay. A family of four generates four contacts, all tied to one reservation, giving you accurate per-guest and per-reservation LTV.
- Group contacts back to reservations through WiFi connections
- See every person connected during a stay for true group LTV
- First-dimensional connection relationships between guests
- Contact verification through WiFi email and phone capture
LTV-Based Segmentation
Use lifetime value as a segment condition. Target high-value repeat guests for VIP treatment. Identify first-time visitors for welcome sequences. Build segments based on total revenue thresholds, reservation count, average booking value, or has-future-reservation status. LTV conditions combine with every other condition type, so you can target 'guests with $10,000+ LTV arriving in the next 60 days' in one segment.
- Total revenue and reservation count as segment conditions
- Has-future-reservation flag for proactive targeting
- Combine LTV conditions with reservation, lead, and campaign data
- Dynamic segments re-evaluate as new revenue data syncs from PMS
Agent Revenue Attribution
Track which agents generate the most revenue. The Agent Booked Revenue report attributes total booking value and reservation count per agent, connecting call center activity directly to confirmed reservations. Lead revenue reports break down won value, lost value, close time, and conversion rate per agent. Turn your team from a cost center into a measurable revenue engine.
- Total booked revenue and reservation count attributed per agent
- Lead revenue with won/lost value and conversion rate per agent
- Direct connection from call disposition to PMS reservation
- Performance comparison across your entire team
Revenue-Based Automations
Trigger workflows based on revenue events. When a reservation is created with high revenue, route the lead to your best agent. When a repeat guest books again, fire a VIP welcome sequence. Combine revenue conditions in workflow branching to send different messages based on booking value: premium packages for high-LTV guests, upsells for first-time visitors.
- Revenue conditions in workflow branching for value-based routing
- VIP automation triggers based on lifetime reservation count
- Different messaging paths based on booking value thresholds
- Reservation creation triggers with revenue-aware conditions
Owner Reservation Pacing
Keep property owners informed with revenue data that speaks for itself. Per-owner, per-unit pacing reports show monthly bookings, booking window, total revenue, room revenue, extra revenue, average daily rate, and average stay length. Email pacing reports directly to owners on a schedule, giving them performance transparency that builds trust and drives retention without manual spreadsheet work.
- Per-owner, per-unit monthly pacing with full revenue breakdowns
- Booking window, ADR, and average stay length metrics
- Automated pacing report delivery via email to property owners
- Performance transparency that strengthens owner relationships
Dashboard & Overview
The overview dashboard gives executives a snapshot: total revenue, revenue growth, new contacts, conversion rate, total contacts, and validated contacts. Revenue gain compares the last 7 days against the prior 7 days. Contact growth tracks new additions over time. Conversion rate ties marketing activity to booking outcomes, all updating in real time as PMS data flows in.
- Revenue, growth, contacts, and conversion rate in one dashboard
- Week-over-week revenue gain comparison
- Contact growth tracking with validation percentage
- Real-time updates as PMS data syncs throughout the day
Testimonials
What Our Clients Say
“I can definitely attribute a good number of reservations to SendSquared. Between the easy follow-up communication within the system and the CRM pulling up information as a call comes in, our reservations team is being more intentional on their calls, resulting in better conversions.”
Brock Reich
Chief Operating Officer, Orlando Resorts Rental
“My experience with SendSquared has been eye opening. To be honest I didn't think something this good existed. Having all emails, texts, calls, web chat and marketing in one place has given my company and team a huge advantage. SendSquared has saved us both time and money which are very important factors to my small business of 50 luxury homes. The company is amazing to work with and extremely helpful whenever it was needed.”
Jessica Goree
Chief Operations Officer, Beach Reunion
“SendSquared is a game-changer for our resort operation. Its ability to integrate with our reservation software, providing real-time reservation information during phone calls, allows us the opportunity to build off of the rapport we've already created with our repeat guests. We're answering phone calls asking our guests how their kid's baseball season went, instead of asking for their names.”
Tim Oxborough
Reservation Manager, Sugar Lake Lodge
“We manage over 300 properties and SendSquared has been instrumental in streamlining operations. Consolidating all communications into one platform while maintaining personalized guest experiences has been transformative for our team.”
Shawn Montgomery
Director of IT, Collins Vacation Rentals
“SendSquared is an indispensable tool for us! One of their significant standout attributes is its ability to centralize communication channels, offering a one-stop solution for managing various modes of interaction. This consolidation streamlines our workflows, enhancing our efficiency and productivity. What's better is their customer support elevates the user experience. Their responsive team is always ready to assist, going above and beyond to ensure seamless integration and utilization.”
Fred Cercena
CEO & Founder, GetAway Vacations
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