Replace CallRail, Keep Everything In-House
Native Call Tracking & Revenue Attribution
Stop paying for third-party call tracking that lives outside your CRM. SendSquared's Phone Flip Script, call logging, and lead source tracking give you complete visibility into which marketing channels generate calls, leads, and booked revenue, all natively within your platform.
Phone Flip Script
Dynamic number insertion on your website swaps displayed phone numbers based on the visitor's traffic source, including Google Ads, organic search, email campaign, or direct. Every call gets attributed to the channel that drove it, no manual tagging required.
- Dynamic phone number swap based on traffic source
- Tracks Google Ads, organic, email, social, and direct
- Works on any website with a simple script embed
- No third-party call tracking subscription needed
Call Logging & Disposition Tracking
Every inbound and outbound call is logged with full context, including caller ID, PMS guest match, call duration, recording, and agent-assigned disposition. When <a href='/platform/ai-voice/'>AI Voice agents</a> handle calls, their interactions are logged with the same detail, giving you complete visibility across both human and AI-handled conversations.
- Full call log with recording, duration, and caller ID
- Auto-match callers to PMS guest and reservation data
- AI Voice and human agent calls tracked in one dashboard
- Structured dispositions drive automation and segmentation
Lead Source to Revenue Attribution
Follow the money from first touch to booked reservation. When a guest finds you through a Google Ad, calls the tracked number, gets a quote, and books two days later, SendSquared connects the entire chain and attributes the revenue to the originating channel.
- End-to-end attribution from ad click to booked revenue
- Lead source tracking across phone, web, chat, and email
- Revenue-by-channel reporting for marketing ROI
- Compare cost-per-acquisition across all channels
Consolidate Your Stack
CallRail, call tracking spreadsheets, and disconnected analytics create blind spots and extra costs. SendSquared replaces all of it with native call tracking that lives inside your CRM. One platform, one source of truth, one bill.
- Eliminate CallRail and third-party tracking fees
- Call data lives inside your CRM, not a separate tool
- Unified reporting across calls, chats, emails, and web
- One platform for communication, tracking, and attribution
Frequently Asked Questions
How does call tracking work?
Each phone number is tied to a lead source for marketing attribution. Track calls per number, leads generated, leads won, reservations created, and revenue attributed.
Can I see which campaigns drive the most calls?
Yes. Inbound call source reports map every number to call volume, lead conversion rates, reservation counts, and total attributed revenue.
Is call recording included?
Yes. Record inbound and outbound calls with consent messages, automatic transcription, and configurable retention periods.
How are calls connected to bookings?
Agent dispositions link calls to leads and PMS reservations, creating a direct line from phone conversation to confirmed booking with revenue attribution.
Ready to Get Started?
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