Gap Night & Shoulder Season Fill
Turn Empty Nights Into Revenue
Vacant nights between bookings and slow shoulder seasons drain your portfolio revenue. SendSquared identifies calendar gaps, matches them to guest segments most likely to book short stays, and automatically sends targeted offers to fill those nights.
Automated Gap Identification
SendSquared monitors your PMS calendar in real time and identifies bookable gaps, including one-night holes between reservations, open weekends in shoulder season, and last-minute cancellations. Each gap becomes a targeted campaign opportunity.
- Real-time PMS calendar monitoring across your portfolio
- Identify 1-3 night gaps between existing reservations
- Flag last-minute cancellations for immediate remarketing
- Shoulder season vacancy detection by property and market
Smart Guest Matching
Not every guest is a gap-night candidate. Dynamic segments identify past guests who book short stays, live within driving distance, or have stayed at similar properties, then match them to available gaps based on their preferences and history.
- Segment by stay length history and travel distance
- Match guest preferences to available property types
- Prioritize high-LTV guests for premium inventory
- Exclude guests with recent stays to avoid fatigue
Multi-Channel Gap Offers
SMS drives urgency for last-minute gaps with 95% open rates. Email delivers rich property details and pricing for shoulder season campaigns. Coordinated sequences hit both channels with smart timing to maximize conversion.
- SMS for last-minute urgency with 95% open rates
- Email for rich property details and seasonal campaigns
- Coordinated multi-channel sequences with smart timing
- Personalized pricing and availability per recipient
Stay Extension & Early Arrival
Guests with existing reservations are your warmest gap-fill audience. Automated offers to extend their stay by a night or arrive early fill adjacent gaps at minimal acquisition cost; the guest is already booked and excited.
- Automated early-arrival and late-checkout offers
- Target existing guests for adjacent night extensions
- Minimal acquisition cost on incremental revenue
- PMS-aware: only offers truly available nights
Frequently Asked Questions
How does gap night fill work?
Gap night triggers detect vacancy windows between reservations and automatically send targeted offers to past guests who fit the stay window - driving occupancy without manual effort.
Can I control which gaps trigger marketing?
Yes. Configure minimum gap size, minimum stay requirements, target units, and reservation types to focus on the vacancies that matter most.
What channels are used for gap night offers?
Email, SMS, and postcard campaigns - all triggered automatically when vacancies match your configured criteria.
How are gap night results tracked?
Revenue attribution ties gap night campaigns to bookings, showing which vacancies were filled and the revenue generated from each campaign.
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