Guest Loyalty Without The Points Program
Past Guests Convert 3-5x Higher Than Cold Prospects
Your guest database is your highest-ROI marketing channel. SendSquared tracks lifetime value across every stay, automatically segments guests by behavior and spend, and nurtures them back into direct bookings with personalized multi-channel campaigns. No loyalty cards, no points programs, just data-driven remarketing that works.
3-5x
Higher Conversion From Past Guests
74%
More Revenue Per Automated Send
Real-Time
LTV Tracking From Your PMS
Lifetime Value Across Every Stay
SendSquared tracks total revenue per guest across all reservations, channels, and properties. Know exactly who your highest-value guests are, how often they return, and what drives their booking decisions, updated in real time from your PMS.
- Real-time lifetime value calculated from PMS data
- Revenue tracked across all properties and channels
- Stay frequency, average spend, and booking patterns
- Identify your top 10% most valuable guests automatically
Smart Segmentation by Behavior
Automatically segment guests by stay recency, frequency, spend level, property preferences, and booking channel. Dynamic segments update in real time so your campaigns always target the right audience with the right message.
- 12 condition types with 12 operators for precise targeting
- Segments update dynamically as guest data changes
- Group by stay recency, LTV tier, property type, and more
- Identify at-risk guests who haven't rebooked
Your Past Guests Are Your Best Revenue Source
See how operators use SendSquared to turn one-time visitors into repeat bookers with automated, personalized campaigns.
Automated Re-engagement Campaigns
Trigger multi-channel campaigns based on guest behavior, including anniversary of last stay, birthday, and seasonal availability at their favorite property. Email, SMS, and postcard work together to bring guests back direct.
- Stay anniversary and birthday trigger campaigns
- Seasonal availability alerts for favorite properties
- Email, SMS, and postcard in coordinated sequences
- SendTime AI delivers messages when guests are most receptive
Personalized Offers That Convert
Move beyond generic blast emails. Leverage stay history and preferences to send offers guests actually want, including their preferred property type, destination, dates, and price range. Past guests convert at 3-5x the rate of cold prospects.
- Offers tailored to property preference and stay history
- Dynamic content blocks personalized per guest
- Revenue attribution tracks campaign-to-booking conversion
- Past guests convert 3-5x higher than cold prospects
Testimonials
What Our Clients Say
“I can definitely attribute a good number of reservations to SendSquared. Between the easy follow-up communication within the system and the CRM pulling up information as a call comes in, our reservations team is being more intentional on their calls, resulting in better conversions.”
Brock Reich
Chief Operating Officer, Orlando Resorts Rental
“My experience with SendSquared has been eye opening. To be honest I didn't think something this good existed. Having all emails, texts, calls, web chat and marketing in one place has given my company and team a huge advantage. SendSquared has saved us both time and money which are very important factors to my small business of 50 luxury homes. The company is amazing to work with and extremely helpful whenever it was needed.”
Jessica Goree
Chief Operations Officer, Beach Reunion
“SendSquared is a game-changer for our resort operation. Its ability to integrate with our reservation software, providing real-time reservation information during phone calls, allows us the opportunity to build off of the rapport we've already created with our repeat guests. We're answering phone calls asking our guests how their kid's baseball season went, instead of asking for their names.”
Tim Oxborough
Reservation Manager, Sugar Lake Lodge
“We manage over 300 properties and SendSquared has been instrumental in streamlining operations. Consolidating all communications into one platform while maintaining personalized guest experiences has been transformative for our team.”
Shawn Montgomery
Director of IT, Collins Vacation Rentals
“SendSquared is an indispensable tool for us! One of their significant standout attributes is its ability to centralize communication channels, offering a one-stop solution for managing various modes of interaction. This consolidation streamlines our workflows, enhancing our efficiency and productivity. What's better is their customer support elevates the user experience. Their responsive team is always ready to assist, going above and beyond to ensure seamless integration and utilization.”
Fred Cercena
CEO & Founder, GetAway Vacations
Frequently Asked Questions
How does SendSquared build guest loyalty?
Comprehensive guest profiles track lifetime value, stay history, and preferences across all channels - enabling personalized campaigns that turn one-time visitors into repeat guests.
Can I create loyalty-based segments?
Yes. Segment guests by total stays, lifetime revenue, recency, and engagement to build targeted loyalty tiers and re-engagement campaigns.
What channels can I use for loyalty campaigns?
Email, SMS, postcards, WhatsApp, and automated workflows - all powered by PMS data for personalized messaging across every touchpoint.
How is loyalty campaign ROI measured?
Revenue attribution connects campaigns to PMS reservations, showing exactly which loyalty efforts drive repeat bookings and incremental revenue.
Explore More
Related Platform Features
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See how SendSquared can transform your hospitality operations.
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