Capture, Enrich, Re-engage
ReMarketing: Own Your Guest Database
Most property managers can't market to the majority of their guests. OTA emails are masked, phone inquiries go uncaptured, and website visitors bounce without a trace. SendSquared's ReMarketing solution combines WiFi capture, call dispositions, and website integrations to build the direct database you own.
WiFi Captive Portal Capture
Every guest who connects to property WiFi becomes a marketable contact. Custom-branded splash pages collect email and phone at check-in, automatically matching guests to their PMS reservation for a complete profile, even OTA guests with masked emails.
- Capture real email and phone from every WiFi connection
- Custom-branded splash pages per property or portfolio
- Auto-match guests to PMS reservations
- Unmask OTA guest contact information
Call Dispositions & Agent Tagging
Every phone call is a data capture opportunity. Agents tag call outcomes with dispositions that automatically enroll callers into segments: inquiry, quote given, follow-up needed. This turns your call center into a lead generation engine.
- Tag call outcomes with structured dispositions
- Auto-enroll callers into targeted segments
- Track inquiry-to-booking conversion by source
- Build marketable lists from phone traffic
Website & Chat Data Capture
Embedded forms, website chat, and custom integrations capture visitor data before they bounce. SMS-based chat alone generates 11x more leads than traditional web forms, feeding directly into your CRM with source attribution.
- AI-powered website chat captures 11x more leads
- Custom form and pop-up integrations for your booking site
- Every capture feeds directly into CRM with source tracking
- Exit-intent and browse-abandonment triggers
Multi-Channel Re-engagement
Once captured, your database becomes a revenue engine. CRM deduplication enriches profiles with PMS stay history and lifetime value, then automated campaigns re-engage guests across email, SMS, and postcard with personalized direct booking offers.
- Contact deduplication and PMS enrichment
- Segment by lifetime value, stay recency, and behavior
- Automated email, SMS, and postcard re-engagement
- Revenue attribution tracks campaign-to-booking ROI
Frequently Asked Questions
How does SendSquared remarketing work?
PMS-powered segments identify past guests based on stay history, preferences, and engagement. Automated campaigns re-engage them with personalized offers across email, SMS, and postcards.
Can I target guests who stayed at specific properties?
Yes. Segment by unit type, specific property, booking channel, revenue, stay dates, and 50+ other reservation operands for precision remarketing.
Is cart abandonment recovery included?
Yes. Track abandoned booking carts and trigger recovery emails and SMS automatically. Monitor recovery rates and attributed revenue.
How is remarketing ROI measured?
Revenue attribution links every campaign to PMS reservations - showing total value, room revenue, and booking count per campaign.
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