Case Study · Hilton Head Island, South Carolina
Host and Home: Adds 10 Doors a Month After Consolidating 5 Vendors to 1 Platform
How Host and Home, Hilton Head Island's fastest-growing luxury vacation rental management company, consolidated five fragmented vendors into one SendSquared platform and now adds roughly 10 new properties to its portfolio every month.
+10
New doors added every month
Net new properties onboarded to the portfolio each month — a pace most independent vacation rental managers never reach.
5 → 1
Fragmented vendors replaced
Phone, PMS CRM, owner marketing, owner data, and email all collapsed into a single SendSquared platform now used by every department.
↑
Higher repeat reservations, review scores, and reviews collected
"Higher repeat reservations, higher review scores across the board, and more review collection." — Steven, Founder
Quick Facts
- Company:
- Host and Home
- Industry:
- Luxury Vacation Rental Management
- Market:
- Hilton Head Island, South Carolina
- Spokesperson:
- Steven, Founder
- Portfolio:
- Fast-growing portfolio across Sea Pines, Palmetto Dunes, Shipyard, Forest Beach, Broad Creek, and Spanish Wells
- Vendors replaced:
- Traditional phone system · PMS-bundled CRM (used for reservations only) · Standalone owner marketing tool · Standalone owner data scraping tool · Standalone email marketing platform
The Challenge
A fast-growing portfolio held back by five fragmented vendors
Host and Home was already growing fast on Hilton Head Island, but the operational stack was working against them. Steven, the founder, describes the prior state in one word: "fragmentation."
A traditional phone system handled inbound calls without context. A PMS-bundled CRM served the reservations team but didn't touch marketing. Owner acquisition ran out of a separate marketing tool. Owner contact data came in through a different scraping tool. Email campaigns went out from yet another platform. Five vendors, five systems of record, and zero shared context between them.
The growth team couldn't act on what the reservations team learned. The reservations team couldn't see what marketing was saying. Owner relations and guest experience were managed in silos. Every department was working from a different version of the truth.
The Solution
One unified ecosystem replacing five vendors
SendSquared replaced the entire fragmented stack with a single platform that every department in Host and Home now uses. Phone, CRM, owner marketing, owner data, and email all collapsed into one system, with the same guest and owner records feeding every channel.
Inbound calls arrive with full PMS reservation context. Outbound campaigns target both guests and prospective owners from the same workspace. Email, text, and direct mail run from one calendar. Owner statements, owner acquisition, and homeowner communications happen alongside guest messaging — not in a parallel system.
The automation layer translates workflow improvements directly into staff time saved, without sacrificing the human touch that defines Host and Home's brand: "Where Coastal Elegance Meets Unpretentious Southern Charm."
Before vs After
What changed across the operation
Before
Traditional cloud phone system disconnected from the CRM — calls landed without context, follow-up was manual, and the reservations team worked in a separate tool from marketing.
After
Inbound calls answered with full PMS and guest context. Sales, support, owner relations, and marketing teams all work in the same threaded inbox.
Before
Owner marketing ran out of a separate product. Owner data was scraped through a different tool. Email campaigns went out from yet another platform.
After
Owner acquisition, owner relations, prospect data, and email + SMS + mail campaigns all operate from one workspace — with the same data feeding every channel.
Before
No unified view of guest engagement. Repeat reservations and review collection happened ad-hoc, with no central workflow tying them to reservation data.
After
Automated post-stay workflows drive repeat reservations and reviews. Higher review scores and review-collection rates across the board.
Before
Workflow changes meant filing tickets with multiple vendors and waiting months for new features — or stitching together brittle workarounds.
After
Weekly product review with the SendSquared founders. Requested features typically ship in two to three weeks.
The Results
Roughly 10 new doors a month, in their own words
For me, it translates into higher repeat reservations, higher review scores across the board, and more review collection. We're adding on average 10 doors a month at this point.
Net new properties continue to flow into the portfolio each month — a pace most independent vacation rental managers never reach. Repeat reservations rise as the same platform that books a guest also reactivates them post-stay. Review scores improve because every channel is informed by the same guest history. And because owner acquisition runs from the same workspace, every new owner relationship compounds the data that powers the next 10 doors.
Why It Works
The partnership behind the platform
Host and Home doesn't just license software — they co-build it. Steven holds a weekly standing meeting with the SendSquared founding team to surface workflow gaps, and the requested capabilities typically ship within two to three weeks. That cadence is what makes one unified platform replace five disconnected vendors: when the platform evolves with the operator, fragmentation stops being the default.
Watch the full conversation
Hear Steven tell the story in his own words
The full 3:40 interview is on the Host and Home testimonial page, alongside a word-for-word transcript and additional context on the company.
Watch the videoFrequently Asked Questions
Who is Host and Home?
Host and Home is a luxury vacation rental management company based on Hilton Head Island, South Carolina. They operate across Sea Pines, Palmetto Dunes, Shipyard, Forest Beach, Broad Creek, and Spanish Wells, and are one of the fastest-growing operators in the region — adding roughly 10 new properties to their portfolio every month.
What did Host and Home use before SendSquared?
Five fragmented vendors: a traditional phone system, a PMS-bundled CRM used only by the reservations team, a standalone owner marketing tool, a separate owner data scraping tool, and a separate email marketing platform. Steven (Founder) describes the prior state as "fragmentation" — a lot of systems that did a lot of things, but none of them talked to each other.
What outcomes has Host and Home seen with SendSquared?
In Steven's own words: roughly 10 new doors added to the portfolio every month, higher repeat reservations, higher review scores across the board, more review collection, and one unified platform now used by every department in the company.
Does SendSquared work for luxury vacation rental managers?
Yes. SendSquared is purpose-built for luxury and enterprise vacation rental managers — portfolios of 30 to 5,000+ units across multiple brands and markets. The CRM, unified inbox, AI voice, owner statements, digital guidebooks, and marketing automation are all designed around the operational reality of professional vacation rental managers.
How long does SendSquared implementation take for a vacation rental manager?
Steven describes the partnership as a continuous build cycle: weekly product reviews with the SendSquared founders, and requested features typically shipped in two to three weeks. Initial implementation timelines vary by PMS integration scope, but most operators are live across at least one channel within the first 30 days.
Does SendSquared integrate with Streamline, Guesty, Hostaway, Escapia, or Barefoot?
Yes. SendSquared has native real-time integrations with Streamline, Guesty, Hostaway, Escapia, Barefoot, RDP, Cloudbeds, RoomKeyPMS, StayNTouch, Versa, and Visual One. Custom integrations are available for in-house or less common PMS systems on request.
Can I see the full Host and Home interview?
Yes. The full 3:40 video interview with Steven, the founder, plus a word-for-word transcript and his company bio are on the Host and Home testimonial page.
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