Pair Any Channel Manager With Hospitality CRM, Messaging, and AI
The CRM Layer Your Channel Manager Was Never Built For
Channel managers do one job well: push rates and inventory out to Airbnb, VRBO, Booking.com, and the rest of the OTA mesh, then pull bookings back into the PMS. They were never built to own the guest record, thread Airbnb messages with SMS and email, run marketing automation, track lifetime value, or answer phone inquiries with AI voice. SendSquared layers on top of whichever channel manager you already run — Hostaway, Guesty, Streamline, NextPax, RateGain, SiteMinder, PMS-native — and adds the hospitality CRM, unified inbox, and AI Voice layer your distribution stack doesn't own.
Every OTA
Threaded Into One Guest Profile
Convert
OTA Guests To Direct
13+ PMS
Real-Time Integrations
The Layer Your Channel Manager Doesn't Own
A channel manager is one layer in a much taller stack. It pushes rates and inventory down to the OTA mesh and pulls bookings back. That is everything it should do — and everything it does. The work of owning the guest, threading every channel into a single conversation, running marketing campaigns tied to PMS events, predicting lifetime value, and converting OTA arrivals into direct rebookings sits in a different layer entirely. SendSquared is that layer. We do not distribute rates. We do not replace your channel manager. We sit on top of it and pick up where it stops.
Two Layers, One Stack
Channel manager owns rates and inventory. SendSquared owns the guest record, messaging, marketing, and AI Voice.
Bidirectional Sync
Bookings, calendars, and OTA messages flow into SendSquared in real time through your channel-manager-equipped PMS.
Unified Guest Profile
OTA stays, direct stays, phone calls, surveys, and marketing engagement all attach to the same canonical guest record.
No Vendor Lock-In
Switch channel managers, switch PMSes, the guest record stays in SendSquared. Distribution and CRM are independently swappable.
OTA Messages Threaded Into One Inbox
Most operators run their OTA messaging out of three different extranet tabs — Airbnb in one window, VRBO in another, Booking.com in a third — and the front desk has no idea Elena messaged through Airbnb on Monday, VRBO on Tuesday, and Booking.com on Wednesday for the same stay. SendSquared threads every OTA message into the unified inbox, alongside SMS, WhatsApp, email, web chat, and AI voice. One guest record, one conversation, no copy-paste between tabs.
Airbnb + VRBO + Booking.com
Native OTA threading pulls every guest message into one inbox tied to the reservation, not the platform tab.
Cross-Channel Replies
Reply to an OTA inquiry by SMS, email, or AI voice — every reply stays attached to the originating OTA thread and the guest profile.
PMS-Triggered Templates
Pre-arrival, check-in, mid-stay, and post-stay templates fire automatically against OTA reservations the same way they fire on direct stays.
Off-Platform Compliance
Templates respect Airbnb off-platform rules until the guest has checked in, then unlock direct-booking nurture sequences.
Turn OTA Guests Into Direct Bookings
An OTA arrival is a guest you paid 12–18% commission to rent once. The CRM job is to make sure the next stay is direct. SendSquared layers in legal capture touchpoints during the stay — WiFi captive portal, mid-stay SMS opt-in, digital guidebook registration, post-stay surveys — that bring the guest's phone and email into your owned database. Then automated post-stay sequences nurture toward direct rebooking with property-owned messaging the OTA can never touch. Every subsequent stay that lands direct is commission saved and lifetime value compounded.
Mid-Stay Capture
WiFi captive portal, SMS opt-in, and guidebook registration turn OTA arrivals into owned contacts during the stay.
Post-Stay Direct Sequences
Automated email + SMS sequences nudge OTA guests toward direct rebooking on property-owned messaging.
Lifetime Value Tracking
Every OTA stay and every direct stay rolls into one LTV figure per guest — the first time most operators see the real number.
Commission Saved Reporting
Track exactly how much OTA commission you avoided each month as recaptured guests rebook direct.
Frequently Asked Questions
What is the difference between a channel manager and a hospitality CRM?
A channel manager is the distribution layer — it pushes rates, inventory, and calendar updates from your PMS out to OTAs like Airbnb, VRBO, Booking.com, and Expedia, and pulls bookings back. A hospitality CRM is the guest relationship layer — it owns the guest record, threads messages from every channel (SMS, WhatsApp, email, Airbnb, VRBO, Booking.com), runs marketing automation, tracks lifetime value, and converts OTA arrivals into direct rebookings. They solve different problems and modern hospitality operations need both.
Can SendSquared replace my channel manager?
No, and we will not pretend otherwise. SendSquared does not distribute rates or inventory to OTAs. We layer on top of your existing channel manager and PMS. If you run Hostaway, Guesty, Streamline, NextPax, RateGain, SiteMinder, or a PMS-bundled channel manager, you keep it for distribution and add SendSquared for the CRM, unified inbox, marketing, and AI voice work your channel manager was never built to do.
Which channel managers does SendSquared work with?
SendSquared integrates with the major channel managers and channel-manager-equipped PMSes used in vacation rentals, hotels, and resorts — including Hostaway, Guesty, Streamline, Escapia, Track, NextPax, RateGain, and SiteMinder. Bookings, guest records, and messages flow into SendSquared in real time so the guest profile reflects every OTA stay and every direct stay against one canonical record.
How does OTA messaging get unified in one inbox?
Native API integrations with each OTA pull messages directly into the SendSquared unified inbox — Airbnb threads via the Airbnb messaging API, Booking.com via the Booking.com guest messaging endpoint, and reservations from other OTAs surface in the inbox alongside SMS, WhatsApp, email, and voice. Every message is reservation-linked, so an Airbnb message and a follow-up SMS on the same stay show up as one conversation under one guest profile — not two records to reconcile.
How does SendSquared convert OTA guests into direct bookings?
OTA arrivals are tomorrow's direct guests if you capture them. SendSquared layers in mid-stay touchpoints — WiFi captive portal, digital guidebook registration, SMS opt-in flows, post-stay surveys — that legally capture the guest's phone and email during the stay. Once the guest is in the CRM, automated post-stay sequences nudge them toward direct rebooking with property-owned email and SMS, often saving 12–18% in OTA commission on every subsequent stay.
Does SendSquared support VRBO specifically?
Yes. VRBO bookings flow into SendSquared through your channel-manager-equipped PMS (Hostaway, Guesty, Streamline, Escapia, etc.) the same way Airbnb and Booking.com reservations do. Each VRBO guest gets a SendSquared profile, the reservation appears in the unified inbox, and the post-stay automation sequence runs against the contact details captured during the stay — making VRBO arrivals first-class candidates for direct rebooking rather than one-time platform-owned customers.
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Related Platform Capabilities
Unified Inbox
Every channel — SMS, Airbnb, VRBO, Booking.com, email, voice — threaded by guest in one inbox.
Hotel Messaging
The messaging discipline that powers the unified inbox across every channel guests use.
Lifetime Value
See OTA stays and direct stays roll into one LTV figure per guest across every channel.
Direct Booking Solutions
The full direct-booking lift playbook — OTA-to-direct conversion, owned email and SMS, loyalty.
Airbnb Integration
Native Airbnb thread management inside SendSquared with off-platform compliance baked in.
Vacation Rental CRM
The CRM platform behind it all — guest profiles, automation, marketing, and revenue attribution.
Pair Your Channel Manager With A Hospitality CRM
Book a demo to see Airbnb, VRBO, and Booking.com threads — plus SMS, email, and AI voice — in a single SendSquared inbox layered on top of your existing channel manager and PMS.
Schedule a DemoA channel manager moves rates and inventory across OTAs. A hotel CRM or vacation rental CRM owns the guest, threads hotel messaging across every channel, runs marketing automation, predicts lifetime value, and converts OTA stays into direct rebookings. SendSquared is the CRM layer modern hospitality operators bolt on top of whichever channel manager they already run — not a replacement, but the work the distribution layer was never designed to do.