HomeRunner Integration
Win the booking on your own site. Keep the guest afterwards.
HomeRunner takes the reservation on your WordPress site and syncs it to your PMS. SendSquared turns that reservation into a guest profile, recovers the carts that never finished, and brings the guest back across six channels built on real stay data.
An official SendSquared partner integration
See this integration from the other side on HomeRunner's SendSquared page.
15-20%
OTA Commission A Direct Booking Avoids
6
Channels One Abandoned Cart Can Travel
15
PMS Systems Connected Natively
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AI Voice Pickup On Inbound Booking Calls
A direct booking is worth more than the commission it saves. It is the only booking where you own the guest's contact details, their stay history, and permission to talk to them again. HomeRunner gets you that booking on your own domain. SendSquared makes sure the second, third, and fourth stay come back to the same place, without an OTA taking a cut of any of them.
Who does what
Three products. Clear roles.
HomeRunner
The booking engine
- WordPress site with live availability and rates
- Takes the reservation and pushes it to your PMS
- Conversion Kit captures abandoned carts
Your PMS
The system of record
- Owns inventory, rates, and the reservation itself
- Feeds both platforms the same booking truth
- Barefoot, Streamline, Guesty, Escapia, Hostaway, and more
SendSquared
The guest relationship
- Guest profile with stay history and lifetime value
- Email, SMS, WhatsApp, web chat, and voice in one inbox
- Automations triggered by booking and cart events
Every direct booker becomes a guest you can reach again
The reservation HomeRunner captures arrives in SendSquared through your PMS and becomes a profile, not a row in a spreadsheet. Stay history, booking source, and lifetime value are attached from the first booking, so your segments are built on what guests actually did.
- Guest profile created or updated automatically on every reservation
- Booking source flagged as direct, so you can measure the shift off the OTAs
- Lifetime value tracked across every stay at every property
- Historical reservations imported from the PMS, so past guests are segmentable on day one
- See the vacation rental CRM
Guest profile
The carts that never finished are the cheapest bookings you will ever win
A guest who picked dates and then stopped is the warmest lead your website produces, and they never reach your PMS because they never became a reservation. HomeRunner Conversion Kit sends that cart to SendSquared, where an abandoned cart starts a recovery journey that already knows the property and the dates.
- Recovery sequences triggered on the cart event, filtered by property or cart value
- Messages carry the real trip details instead of a generic reminder
- Guests who book in the meantime exit the sequence automatically
- The Cart Abandon Conversions report ties recovered revenue back to the cart
- See how ReMarketing works
Automation
A guest leaves checkout without booking
SMS first, then the channels they actually answer on. Exit on booking.
One cart, six channels
A recovery sequence is not an email.
Most cart recovery is one email, sent an hour later, into an inbox the guest checks tomorrow. By then the dates they held are gone. The cart event arrives in SendSquared with the property, the arrival and departure dates, and the value attached, and from there it can go out on every channel that guest has given you permission to use.
The order matters as much as the reach. SMS goes first because it gets read while the decision is still live. Apple Messages and WhatsApp carry the guests who prefer them, including the international bookers email tends to lose. Email does the heavy lifting on detail, because it is the only channel with room for the full property. AI Voice is held back for carts worth calling about. A postcard is the last word on a high-value cart that went quiet everywhere else.
Consent is per channel
A guest who opted into SMS but not email gets the text and nothing else. Opt-outs are honoured per channel on the profile, not per campaign.
One profile, not six leads
Every channel writes back to the same guest record. A guest who abandons twice is one person with two carts, and replies thread into the same inbox.
The loop closes on the booking
The moment the cart converts, the sequence exits on every channel at once and the revenue is written against the original cart in the conversions report.
Break down the return
Why SMS earns its place at the front of the sequence.
Every channel in the recovery journey costs something different and returns something different. Email is the cheapest message you will ever send and it recovers the fewest carts. SMS costs more per send, reaches almost every cart, and gets read while the guest is still deciding, which is the only window that matters, because the dates they held are still on sale to everyone else.
Put your own numbers in. The rates are editable assumptions, not promises, and nothing here assumes how many carts HomeRunner will send you.
One recovered booking pays for 80,000 text messages. That is the whole argument for putting SMS first.
| Channel | Reached | Bookings | Revenue | Cost |
|---|---|---|---|---|
| SMS Read in minutes | ||||
| Apple Messages Read in minutes | ||||
| WhatsApp Read in minutes | ||||
| Email Read in hours | ||||
| AI Voice Answered live | ||||
| Postcard Lands in days |
Recovered per year
$0
SMS share of it
0%
An estimate from your inputs only. Reach, recovery and per-message rates are industry starting points that vary by market, list quality and consent status. Messaging rates are carrier and region dependent. Nothing here is a forecast of what your own recovery sequence will return.
One inbox for the conversation, AI Voice for the calls
Direct bookers call and text the property directly, which is the point of owning the channel. Every one of those conversations threads into the same guest profile, and the calls that arrive after hours still get answered.
- Email, SMS, WhatsApp, web chat, OTA messages, and voice threaded by guest
- PMS reservation context attached to every conversation
- AI Voice quotes live availability and warm-transfers to your team
- Call tracking attributes inbound calls to the page that produced them
- See the unified inbox
Marcus Webb
3 stays · $6,240 lifetime · Direct
- Web chat Tue 9:14 Is the cabin dog friendly? Travelling with two labs.
- SMS Tue 9:15 Two dogs is fine. I have held Mar 14 to 18 for you.
- AI Voice Thu 21:40 Inbound rate enquiry, after hours. 2m 14s, quoted live availability, no transfer needed
- WhatsApp Fri 7:02 Booked! Sending the door code closer to the date.
- Email Mar 19 Post-stay survey and a returning-guest rate. Opened, clicked, rebooked 11 days later
How it works
From your booking page to their inbox.
A guest books on your site
HomeRunner takes the reservation on your own domain, with no OTA in the middle, and syncs it to your PMS with the guest contact details and stay dates attached.
SendSquared builds the guest profile
The reservation arrives through your PMS connection. SendSquared creates or updates the guest profile, attaches the stay to their history, and fires the pre-arrival journey. No list uploads, no CSV exports.
Abandoned carts get a second chance
When a booking is started but not finished, HomeRunner Conversion Kit posts the cart to SendSquared. That abandoned cart starts a recovery sequence that already knows the dates, the property, and the guest.
The stay feeds the next booking
Post-stay surveys, win-back offers, and gap-night alerts all run off real stay data, so the second booking costs you nothing in commission.
Getting connected
Four steps, then test the loop.
Reservations need no configuration beyond the PMS connection both platforms already use. Cart recovery is the only part that needs wiring, because an abandoned cart never becomes a reservation and therefore never reaches your PMS.
- 1 Connect your PMS to both HomeRunner and SendSquared so the two platforms read the same reservations.
- 2 Enable Cart Abandonment Recovery inside the HomeRunner Conversion Kit.
- 3 Paste your SendSquared webhook token into HomeRunner to authorise the cart feed.
- 4 Start a test booking, abandon it, and confirm the cart lands in SendSquared and the recovery journey fires.
Our team will sit on the call with your HomeRunner contact and set it up with you. Full configuration steps live in the help center, and HomeRunner documents the Conversion Kit side on their SendSquared page.
Compatibility
Which PMS this works with.
The reservation travels through your PMS, so the connection either platform already has is the connection this integration uses. These are the systems SendSquared connects to natively, each with its own setup page.
| System | Segment | Documented on both sides |
|---|---|---|
| Barefoot | Vacation rental | SendSquared side published |
| Streamline | Vacation rental | Yes, published by both |
| Escapia | Vacation rental | SendSquared side published |
| Guesty | Vacation rental | Yes, published by both |
| Hostaway | Vacation rental | Yes, published by both |
| Lodgify | Vacation rental | Yes, published by both |
| Cloudbeds | Mixed | SendSquared side published |
| RDP | Mixed | SendSquared side published |
| RoomKeyPMS | Hotel | SendSquared side published |
| StayNTouch | Hotel | SendSquared side published |
| Versa | Hotel | SendSquared side published |
| Visual One | Hotel | SendSquared side published |
| Maestro | Mixed | SendSquared side published |
| Fullsteam | Mixed | SendSquared side published |
| Oracle OPERA | Hotel | SendSquared side published |
Running something that is not on this list, like Hostfully, OwnerRez, Hospitable or Track? Tell us which one and we will give you a straight answer about the connection rather than a maybe. See the full integrations list.
Before you renew
Five questions worth asking whoever built your website.
We work with operators on every kind of website, and plenty of them are on platforms that serve them perfectly well. But the gap between a site that takes bookings and a site that grows them usually comes down to the same handful of answers. Ask your provider these before the next renewal, whoever they are.
01 If I leave, do I take the website with me?
A site built on a proprietary platform you rent is a site you cannot move. WordPress is yours: the pages, the content, the SEO history, the domain authority you spent years building.
02 Do you take a percentage of my bookings?
A flat subscription costs the same in August as it does in February. A percentage means your best month is also your biggest invoice, and the better you market, the more you pay for the privilege.
03 When a guest abandons checkout, what happens to that cart?
On most vacation rental websites the honest answer is nothing. The guest picked dates, got to payment, left, and no system anywhere recorded it. That is the single most recoverable revenue on your site.
04 How long does a rate or content change take, and who has to do it?
If the answer is a support ticket and a queue, you do not control your own marketing. Seasonal campaigns are won in the week they are relevant, not the week the ticket clears.
05 Is my availability live from the PMS, or a cached copy?
Cached availability means double bookings and guests told a property is free when it is not. Real-time PMS sync is the difference between a booking engine and a brochure with a form on it.
If the answers were comfortable, stay where you are. SendSquared will sit on top of the site you already have and start working this week. If they were not, that is the conversation HomeRunner exists for, and we will happily make the introduction.
Free site read
Send us your site. We will tell you what we would change.
Not a template audit. A person on our team opens your website, runs a booking through it, checks how it behaves on a phone, and comes back with what is costing you direct reservations. It takes us a couple of days and it costs you nothing, whether or not you ever buy anything.
Where your site leaks bookings
We walk your live booking flow the way a guest does, on a phone, and write down every place the path to a confirmed reservation breaks: the dead ends, the slow steps, the points where a guest has to start again.
What we add to what you already run
You do not have to replace anything to start. SendSquared sits on top of your current site and your current PMS, so the first thing we show you is what changes without touching the website you have.
What a modern booking engine would change
Then the honest version: which of those leaks are website problems rather than marketing problems, what a WordPress site you actually own would do differently, and what the numbers look like when abandoned carts are captured instead of lost.
Already on HomeRunner? Say so in the notes box and we will skip the site read, going straight to your Conversion Kit settings and the recovery sequences behind them.
Already running HomeRunner?
We will walk your PMS, your Conversion Kit setup, and your recovery sequences on one call.
Frequently Asked Questions
Does HomeRunner replace SendSquared, or the other way around?
Neither. HomeRunner is the booking engine on your website and SendSquared is the guest CRM and marketing layer above it. HomeRunner wins the booking, SendSquared keeps the guest. Your PMS stays the system of record for inventory and reservations.
Which PMS do I need for this to work?
Any PMS that both platforms support. SendSquared connects natively to Barefoot, Streamline, Guesty, Escapia, Hostaway, Lodgify, RDP, Cloudbeds, StayNTouch, Visual One, and others. The reservation flows through the PMS, so the two products never need to talk to each other directly for booking data.
Do I need the Conversion Kit for cart abandonment?
Yes, for cart recovery specifically. Reservations reach SendSquared through your PMS either way, but abandoned carts never become reservations, so they never touch the PMS. HomeRunner Conversion Kit is what sends that cart data across.
When is a cart counted as abandoned?
HomeRunner decides that on its side, based on the booking flow being started and not completed within its configured window. SendSquared receives the cart the moment HomeRunner releases it, and the timing of your recovery messages is set in the automation, so you control how long to wait before the first touch.
Will a guest get a recovery email after they have already booked?
No. The recovery journey checks the guest profile before each send, so a cart that converts into a reservation exits the sequence. If the same guest abandons twice, the automation treats them as one profile rather than two leads.
Can I prove the recovery messages actually earned revenue?
Yes. The Cart Abandon Conversions report lists abandoned carts that later booked, with the original cart, the booked dates, and the revenue. That closes the loop between the recovery sequence and the reservation it produced.
Does call tracking work alongside a HomeRunner site?
Yes. Call tracking numbers placed on your HomeRunner pages attribute inbound calls to the page and campaign that produced them, and AI Voice can answer those calls with live availability from the PMS and warm-transfer to your team.
Can I market to guests who booked before I connected the two?
Yes. SendSquared imports historical reservations from your PMS, so past guests arrive with stay history and lifetime value already attached and are immediately segmentable for win-back campaigns.
Which channels can a cart recovery sequence use?
SMS, Apple Messages, WhatsApp, email, AI Voice, and physical postcard, all from the same cart event and all writing back to the same guest profile. Channel consent is held per guest, so someone who opted into SMS but not email receives only the text.
Why does SMS go first in the sequence?
Because the window is short. A held cart is dates that are still on sale to everyone else, so the value of a message collapses over the hours it sits unread. SMS is read while the guest is still deciding, and at roughly a cent and a half a message, a single recovered booking pays for tens of thousands of them. Email still does the detailed work, it just does it second.
Does the recovery sequence cost more to run across six channels?
Marginally. Messaging is billed per send and the rates are cents, while the booking you are trying to recover is typically four figures. The real constraint is not cost, it is fatigue: sending the same guest the same offer six ways is how you lose them, which is why the sequence exits on booking and respects per-channel opt-outs.
What is the free site read?
Someone on our team opens your current website, runs a booking through it on a phone, and writes up where the path to a confirmed reservation breaks. You get the write-up whether or not you buy anything, and whether or not you are on HomeRunner today.
Do I have to move my website to work with SendSquared?
No. SendSquared runs on top of whatever website and PMS you have now, and most of what is on this page works regardless of who built your site. HomeRunner matters specifically for cart abandonment, because capturing a cart that never became a reservation requires the booking engine to send it.
What happens to my details if I ask for the site read?
They come to SendSquared. If you tick the box asking us to, we pass them to HomeRunner so they can quote a booking engine for your site. Leave it unticked and we keep it to ourselves.
Who is this integration for?
Vacation rental managers and independent operators running a HomeRunner website who want the direct booking and the guest relationship, rather than paying 15 to 20 percent commission for a guest an OTA will not let them contact again.
Explore More
Go deeper on direct bookings
HomeRunner
The WordPress booking engine this integration runs on
Direct Booking Solutions
The full playbook for shifting revenue off the OTAs
Vacation Rental CRM
Guest profiles, stay history, and lifetime value
ReMarketing
Cart abandonment and inquiry recovery sequences
Gap Night Fill
Target past guests when a window opens
Own the booking and the guest
See the HomeRunner integration running against a real PMS, including cart recovery and the conversions report.
Schedule a Demo