Direct Booking Integration
HomeRunner and SendSquared for Direct Bookings
HomeRunner turns your website into a direct booking engine that syncs with your PMS. SendSquared captures every direct booker into a connected CRM, then drives repeat stays with multi-channel marketing built on real booking data.
What SendSquared adds to HomeRunner direct bookings
HomeRunner wins the direct booking. SendSquared makes sure that booking turns into a guest relationship you own, working from the same booking data HomeRunner already captures. It pairs naturally with a direct booking strategy that grows repeat revenue.
- Every HomeRunner direct booker lands in a vacation rental CRM profile automatically
- Unified inbox threads SMS, WhatsApp, email, and voice by guest
- Email and SMS marketing that turns first-time direct bookers into repeat guests
- Lifetime value tracking across every direct stay
How the integration works
Direct bookings and guest records stay in sync so every message and campaign is grounded in real booking data, not manual list uploads.
- HomeRunner direct bookings and guest details flow into SendSquared in real time
- Guest profiles stay current across both systems without manual imports
- Booking events trigger pre-arrival, in-stay, and post-stay automations
- Stay history and booking source feed segments for targeted remarketing
Frequently Asked Questions
What does the HomeRunner integration do?
HomeRunner turns your website into a direct booking engine. SendSquared captures each direct booker into the CRM and adds guest marketing, messaging, and lifetime value tracking on top, so a booking is the start of the guest relationship rather than the end of it.
Does it replace my PMS or HomeRunner?
No. HomeRunner runs your direct booking website and syncs with your PMS. SendSquared sits on top as the CRM and marketing layer. The three work together: PMS for operations, HomeRunner for direct bookings, SendSquared for the guest relationship.
Can I remarket to past HomeRunner guests?
Yes. Every direct booker becomes a CRM profile with stay history and booking source, so you can run win-back, repeat-stay, and seasonal campaigns across email, SMS, and voice.
Who is this integration for?
Vacation rental operators and independent hosts who take direct bookings through a HomeRunner website and want to own the guest relationship instead of handing it to an OTA.
HomeRunner is a SendSquared partner. HomeRunner builds the direct booking website and syncs availability and pricing with your PMS. SendSquared adds the layer that turns those bookings into lasting revenue: a vacation rental CRM with guest profiles, a unified inbox across SMS, WhatsApp, email, and voice, PMS-powered marketing with revenue attribution, and AI voice agents for inbound calls. Use HomeRunner to win the direct booking, and layer SendSquared on top to keep the guest.
Ready to Get Started?
See how SendSquared can transform your hospitality operations.
Schedule a DemoHotel messaging brings SMS, WhatsApp, Airbnb, email, and voice into a single guest profile so your team works from one conversation.