Thousands of properties. Two states. One communications platform.
Case Study · Southwest Florida & the North Carolina mountains
Royal Shell Runs Thousands of Properties Across Two States on One Communications Platform
Thousands
Properties on one platform
Guest communications for thousands of vacation rental homes and condos — 500+ on Sanibel & Captiva alone — across two states, run from a single platform.
Multi-brand
Brands with verified sending identities
Royal Shell Vacations, Golden Ocala Rentals, and more — each with its own verified SMS numbers and full DMARC/DKIM/SPF-aligned email domains.
1 week
Custom feature, built to request
A website survey flow to track guests who book by phone was built at Royal Shell's request and live within a week.
Quick Facts
- Distinction:
- Largest vacation rental company in Southwest Florida (since 1996)
- Industry:
- Vacation Rental Management & Real Estate
- Market:
- Southwest Florida & the North Carolina mountains
- Portfolio:
- The largest vacation rental company in Southwest Florida (the Paradise Coast) since 1996 — 500+ homes and condos on Sanibel & Captiva, and thousands more in Cape Coral, Fort Myers, Ocala, and beyond, plus the NC mountains; multiple brands, including Royal Shell Vacations and Golden Ocala Rentals
The Transition
Before vs After SendSquared
Before
Guest communications for a multi-brand, two-state portfolio at real scale — thousands of homes and condos — to keep reliable at volume.
After
Call center at scale (tens of thousands of billable minutes monthly), per-brand texting, and multi-brand email — all on one platform with queue-level visibility.
Before
Multiple brands, each needing its own verified sending identity and clean deliverability.
After
Local numbers provisioned per brand and full DMARC/DKIM/SPF alignment per domain, so every brand sends clean.
Before
A gap in tracking guests who book by phone rather than online.
After
A custom phone-in booking survey flow, built to request and live within a week.
Why It Works
The partnership behind the platform
Royal Shell is the largest vacation rental company in Southwest Florida, operating at a scale — thousands of homes and condos across the Paradise Coast and the North Carolina mountains, spanning multiple brands — where guest communications simply cannot miss. Running the call center, per-brand texting, and multi-brand email marketing on one platform keeps deliverability clean (verified numbers and full domain alignment per brand) and gives the team queue-level visibility across all of it. And when Royal Shell asks for something specific, like a way to survey guests who book by phone, it gets built into a release that week.
More Client Stories
Host and Home
“SendSquared is the second most important thing in our company outside of our PMS. All of our departments use it. Everyone in the company uses SendSquared. The engagement is what keeps us so well connected, and we are adding on average 10 doors a month at this point.”
Wilderness Resorts & Waterparks
“SendSquared took everything we relied on and made it better, easier to use, and more centralized. Having everything in one platform has been a major improvement for our team.”
Sailrock South Caicos
“In typical SendSquared fashion, it was easier than I expected.”