Technology
Connecting Visual One PMS to a Hospitality CRM
Visual One runs the reservation. A connected CRM turns each new reservation into automated guest communication and repeat bookings. What to look for when connecting them.
Technology
Best CDP + CRM for Hotels and Resorts (2026)
A hospitality CDP unifies guest data; a CRM acts on it. Why hotels and resorts in 2026 need both in one platform, and what to look for when they're separate.
Strategy
Ascent360 vs Revinate vs SendSquared (2026)
How Ascent360, Revinate, and SendSquared compare for hospitality guest marketing in 2026, data platform depth, channel breadth, voice AI, and who each is built for.
Strategy
Vacation Rental CRM vs Hotel CRM: What's Actually Different
The real differences between a vacation rental CRM and a hotel CRM: multi-property data, owner statements, OTA messaging, gap nights, and why most generic hospitality CRMs only do one well.
Strategy
Best CRM Software for Hotels: Mid-2026 Review (What's Changed Since January)
A mid-year update on the best CRM software for hotels: what shifted in 2026, who launched what, and which platforms moved from contender to leader.
Strategy
All-in-One Reservation CRM: What "Unified" Really Means
All-in-one reservation CRM for hotels and vacation rentals: what unified actually means, what should be one platform vs. integrated, and how to evaluate vendor claims.
Technology
Using AI Agents (Claude, ChatGPT) With Your Hotel CRM
Using AI agents like Claude and ChatGPT with your hotel CRM. Practical use cases, security, and how MCP makes it work in 2026.
Strategy
Hotel Reservation Software vs Hotel CRM
Hotel reservation software handles bookings; a hotel CRM handles guests. Why both matter, what each one does, and how they fit together in 2026.
Strategy
Hotel Guest Experience Software: 2026 Guide
Choosing hotel guest experience software in 2026. Platforms worth evaluating, PMS integration must-haves, and why hotels need a CRM not a GX tool.
Strategy
Hotel CRM ROI: Calculating the Real Value
How to calculate hotel CRM ROI accurately. Direct booking lift, retention, marketing efficiency, and ops savings: the line items that decide if it pays.
Strategy
Hotel CRM Implementation Guide for 2026
A step-by-step hotel CRM implementation guide. How to select, plan, deploy, train, and measure a hotel CRM rollout in 90 days without breaking operations.
Strategy
Best Hotel CRM 2026: 5 Top Systems Ranked (Pricing, AI Voice, PMS)
We scored SendSquared, Revinate, Cendyn, Salesforce, and Amadeus across PMS integration, AI voice, pricing, and direct-booking lift: a 2026 side-by-side ranking with a clear pick for each property type.
Strategy
What CRM Does Hilton Use? An Inside Look
What CRM does Hilton use? A look inside enterprise hotel CRM stacks like Salesforce, OnQ, and Amadeus, plus what mid-market hotels actually need.
Strategy
Hotel Revenue Management: CRM Drives RevPAR
Hotel revenue management is most powerful when paired with CRM data. How guest LTV, segmentation, and direct booking attribution drive measurable RevPAR uplift.
Strategy
What Is a Hotel CRM? A 2026 Guide
What is a hotel CRM? A system built for hospitality that unifies guest profiles, PMS data, multi-channel communication, and revenue attribution.
Strategy
Vacation Rental CRM in the Age of AI
A hospitality CRM built for hotels and vacation rentals becomes the data lake that powers agentic AI tools and intelligent guest experiences.