The SendSquared Hospitality Platform

Hospitality CRM, AI Voice, unified inbox, and marketing automation for vacation rental, hotel, and resort operators.

CRM by Industry

Vacation Rental CRM Purpose-built CRM for vacation rental property managers Hotel CRM Hospitality CRM for hotel operators with native AI Voice Resort CRM Multi-property CRM for resort operators with loyalty workflows

Communication

AI Unified Inbox New All guest conversations across every channel in one view Voice Enterprise call center with PMS context and call recording AI Voice² New AI voice agents with 24/7 coverage and natural speech AI Website Chat New AI-powered chat with lead qualification and live handoff WhatsApp WhatsApp Business two-way messaging in the unified inbox Airbnb Official Airbnb messaging partner integration Mobile App iOS and Android apps for the team on the go

Operations

Lead Management Pipeline tracking with categories, statuses, and automation Tasks Message-linked tasks with agent assignment and tracking Automations Multi-channel workflows with conditional logic and triggers Guidebooks Digital property guides with PMS photos and conditions Verification Guest ID verification with blue check across the system Surveys NPS scoring and Z-score analysis with agent alerts

Data & Marketing

Segments Dynamic guest segments based on behavior and LTV Lifetime Value Real-time revenue tracking and predictive guest analytics Email Marketing PMS-connected campaigns with automated segmentation Postcard Marketing New Targeted direct mail campaigns to guests and owners WiFi Captive Portal Centralized WiFi management with custom splash pages Reporting Executive summaries, agent productivity, and lead analytics

Solutions for Hospitality

Outcome-focused playbooks that turn guest moments into revenue across the booking lifecycle.

Customer Stories Book a Demo

Revenue Growth

OTA-to-Direct Conversion Convert OTA guests into direct bookers and repeat visitors Cart Abandonment Recovery Recapture lost bookings with SMS and automated follow-up Guest Loyalty & Repeat Booking Turn one-time guests into repeat direct bookers ReMarketing Capture guest data via WiFi, calls, and web to build your database Gap Night Fill Fill empty nights and shoulder seasons with targeted offers WiFi Email Capture Collect emails from every occupant via WiFi captive portal login

Operations & Experience

Hotel Messaging SMS, WhatsApp, Airbnb, email, web chat, and voice in one inbox Pre-Arrival to Post-Stay Automate every guest touchpoint from booking to checkout Inbound Lead Conversion Turn every phone, chat, and web inquiry into a booking Call Tracking Native call attribution and revenue-by-channel reporting Review & Reputation Route feedback, resolve issues, and amplify five-star reviews Guest Time AI AI-powered send-time optimization to reduce fatigue and lift response

Owner Solutions

Owner Performance Reporting Keep homeowners engaged with transparent performance data Homeowner Acquisition Scout markets and target property owners with proformas

By Industry

Vacation Rentals Streamline operations and drive direct bookings Hotels Build guest loyalty and maximize revenue Resorts Elevate guest experiences across properties

Resources & Support

Guides, stories, and conversation starters from the SendSquared team.

Help Center Contact Sales

Help Center Guides, tutorials, and documentation for the platform Testimonials Hear from hospitality leaders who trust SendSquared Blog Industry insights and product updates for hospitality teams FAQ Answers to common questions about the platform About Us Our story and mission in vacation rental technology Careers Join our team and build the future of hospitality tech Partners Explore our network of technology and service partners Get In Touch Get in touch with our sales and support teams Newsletter Stay up to date with hospitality trends and tips

Hospitality Integrations

SendSquared connects to the PMS, channels, and forms your team already uses, so guest data flows without friction.

All Integrations Book a Demo

PMS Integrations

Barefoot Streamline Guesty Escapia RDP Cloudbeds RoomKeyPMS Hostaway StayNTouch Visual One Versa

Channels

Google Travel Phone Call Tracking

Website Forms

Website Form Integrations

Partners

Expert Partners

CRM by Industry

Vacation Rental CRM Hotel CRM Resort CRM

Communication

AI Unified Inbox New Voice AI Voice² New AI Website Chat New WhatsApp Airbnb Mobile App

Operations

Lead Management Tasks Automations Guidebooks Verification Surveys

Data & Marketing

Segments Lifetime Value Email Marketing Postcard Marketing New WiFi Captive Portal Reporting

Revenue Growth

OTA-to-Direct Conversion Cart Abandonment Recovery Guest Loyalty & Repeat Booking ReMarketing Gap Night Fill WiFi Email Capture

Operations & Experience

Hotel Messaging Pre-Arrival to Post-Stay Inbound Lead Conversion Call Tracking Review & Reputation Guest Time AI

Owner Solutions

Owner Performance Reporting Homeowner Acquisition

By Industry

Vacation Rentals Hotels Resorts

Help Center Testimonials Blog FAQ About Us Careers Partners Get In Touch Newsletter

PMS Integrations

Barefoot Streamline Guesty Escapia RDP Cloudbeds RoomKeyPMS Hostaway StayNTouch Visual One Versa

Channels

Google Travel Phone Call Tracking

Website Forms

Website Form Integrations

Partners

Expert Partners

Back to Blog

Hotel Reservation Software Articles

1 article tagged with "Hotel Reservation Software"

Strategy

Hotel Reservation Software vs Hotel CRM

Hotel reservation software handles bookings; a hotel CRM handles guests. Why both matter, what each one does, and how they fit together in 2026.

Apr 24, 2026

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hello@sendsquared.com +1.855.340.7363

Partners: VRMA VRNation

Platform

CRM by Industry

Hotel CRM
Platform Overview
Resort CRM
Vacation Rental CRM

Communication

Airbnb
AI Unified Inbox
AI Voice²
AI Website Chat
Mobile App
Voice
WhatsApp

Operations

Automations
Guidebooks
Lead Management
Surveys
Tasks
Verification

Data & Marketing

Email Marketing
Lifetime Value
Postcard Marketing
Reporting
Segments
WiFi Captive Portal

Solutions

Revenue Growth

Cart Abandonment Recovery
Gap Night Fill
Guest Loyalty & Repeat Booking
OTA-to-Direct Conversion
ReMarketing
WiFi Email Capture

Operations & Experience

Call Tracking
Inbound Lead Conversion
Pre-Arrival to Post-Stay
Review & Reputation

Owner Solutions

Homeowner Acquisition
Owner Performance Reporting

By Industry

Hotels
Resorts
Vacation Rentals

Company

About Us
Blog
Brand Assets
Careers

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Help & Support

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