“The SendSquared tape chart has been our lifeline on the road. I used to print the calendar before heading out — now everything is right there, even with last-minute changes.”
Case Study · St. John, US Virgin Islands
Caribbean Villas of St. John Runs Its Island Operation from a Phone — Even Through a Power Outage
Kim Collin, Caribbean Villas of St. John
Island-wide
Every in-house guest reached during an outage
When St. John lost power overnight, the team used segments + SMS to text every in-house guest, with same-day support to get the send out.
3 min
Support that answers in minutes
Question asked 9:17 AM, solved 9:20 AM. "I needed a win today. Thank you so much." Fixes measured in minutes, not days.
On the road
Mobile tape chart as a daily lifeline
With no mobile app on their PMS, the SendSquared tape chart became the team's availability-at-a-glance, on and off the island.
Quick Facts
- Industry:
- Vacation Villa Management
- Market:
- St. John, US Virgin Islands
- Portfolio:
- Family-run villa management with a growing island inventory
The Transition
Before vs After SendSquared
Before
Their property management system had no mobile app — the team printed the calendar before heading out, hard to trust with constant last-minute changes.
After
A mobile tape chart that's always current — "our lifeline on the road," available on and off the island.
Before
Reaching every in-house guest fast during an island emergency, from a remote location with spotty service.
After
Segmented SMS to all in-house guests during an island-wide power outage, with same-day support to get it sent.
Before
A small family team with no room for clunky tools or slow vendors.
After
Phones, SMS, and campaigns in one platform, with support that fixes issues in minutes — "where has that trick been my entire life!"
Why It Works
The partnership behind the platform
Caribbean Villas is a small, family-run team running a villa operation on St. John, an island with spotty service and the occasional overnight power outage. There is no room for clunky tools or vendors who answer next week. SendSquared became their mobile command center: a tape chart they can trust on the road, segmented SMS to reach every in-house guest when it matters, and phones and campaigns in one place. The support seals it — fixes in minutes, not days, and a team that knows them by name.
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